SEO Product Descriptions

Maybe you captured your audience’s attention with targeted ads. Perhaps they found you because of your search engine optimization (SEO) strategy. Or maybe you’re crushing the brand awareness game. 

Regardless of how your leads discovered you, they’ve clicked all the buttons that lead them to your products. And most importantly, the product they need. All you have to do is seal the deal — with a product description. 

A product description is the closer in your e-commerce sales funnel. It tells your customer WHY they need the product, WHAT they’re getting, and HOW it will change their life. (2) 

They enhance your customer's experience by answering their inevitable questions. And they’ll trust you because you're the company that thought to answer their questions before they hit the checkout button. (3) 

Including useful information alongside your product taps into your customer's desires. (1) It allows them to envision themselves using your product. It instills confidence. It tells your customers that they are exceptional decision-makers. 

Now that you know the fundamentals of a product description, how can you take them to the next level? The answer is SEO — it aims to improve the quality of your website traffic. 

It enhances your product descriptions because it prompts search engines to show your products when shoppers search relevant keywords. (3) This means that website visits become intentional as users search these keywords. 

• They convert visitors into customers. 
• They increase product visibility in unpaid search results. 
• They can help you rank higher in Google with relevant keywords. 

• Research to define an SEO strategy. 
• Persuasive and captivating copy that incites sales. 
• Two rounds of edits. 
• A minimum of 150 words. (Word count depends on the complexity of the product.)

• starting at $50 per product description 
• Tip: Want to revamp ALL your product descriptions in one fell swoop? Ask us about bundle pricing. 

Now then, are you ready to convince your shoppers to make a purchase with descriptions that illustrate the value of your products? Click below to get started.