Email Marketing

Marketing channels — they’re plentiful. But, can you guess the most practical channel? That’s right, email marketing. Why? Because EVERYONE uses email, which means it’s the easiest way to access and target consumers. And so the question is — what is email marketing? Well, I’ll tell you. 

Email marketing is a practical form of digital marketing. You collect a library of contact information using a landing page . And then you send personalized and relevant promotional messages or newsletters to a list of your subscribers via email. The goal, here, is to build customer trust and authority, promote products or services, increase brand awareness, and ultimately increase sales. (3)  

Your objective and the degree of personalization will define which email marketing strategy we’ll use — drip or email sequence. 

Initiated by a specific activity, drip sequences are highly personalized. They’re crafted based on the recipient’s activities, preferences, and previous interactions with the brand. They seek to educate, inform, and nurture trust with the customer over a predetermined period to boost conversion goals. (2)

Less personalized, email sequences send a series of the same content to an entire subscriber list to achieve a particular goal. Objectives include making a sale, promoting new products, subscriber engagement, and more. This strategy fosters customer relations and adds value to eventually prompt a desired action. (2)

• Save time and refocus on critical business efforts with the use of automation. 
• Create conversion efficiency to increase sales. 
• Provide more value to your customers by understanding your audience’s interests. 
• Save money by investing in this marketing channel. 
• Receive valuable data for campaign success. 

• Copy reflecting your goals.
• Two rounds of edits.

• starting at $50 per email within a sequence.
• starting at $150 per newsletter. 
• Tip: Monthly retainers and bundles are a great way to ensure consistent content at subscription-based pricing, so don’t forget to ask about them! 

Well, what plans do you have with your email lists? It’s time for your subscribers to feel nurtured, have proper education about products and services, become more familiar with your brand, and choose your company as their investment. Let Words2Ad be the impetus for your customer’s experience by clicking below.